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Image for Advances in national brand and private label marketing : Ninth International Conference, 2022

Advances in national brand and private label marketing : Ninth International Conference, 2022

Gazquez-Abad, Juan Carlos(Edited by), Ieva, Marco(Edited by), Martinez-Lopez, Francisco J.(Edited by)
Part of the Springer Proceedings in Business and Economics series
See all formats and editions

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).

The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues.

The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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£103.99 Save 20.00%
RRP £129.99
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Product Details
Springer International Publishing AG
3031065808 / 9783031065804
Hardback
658.827
28/05/2022
Switzerland
English
130 pages
24 cm
JMJ Occupational & industrial psychology, KJC Business strategy, KJS Sales & marketing
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