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Wegbereiter der Globalisierung : Multinationale Unternehmen der westeuropaischen Chemieindustrie in der Zeit nach dem Boom (1960er2000er Jahre)

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The study deals with the multinationalization of European companies in the last third of the 20th century.

Using the example of four large chemical companies (Bayer, Hoechst, Rhone-Poulenc, Akzo), she asks about the importance of multinational companies for the most recent globalization processes and the increasing interdependence in the world economy from a European comparative perspective.

She shows that the company's strategic guidelines as well as the political and economic order structures changed fundamentally from the 1970s, and reflects on the challenges of this structural change.

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RRP £114.99
Product Details
3525371047 / 9783525371046
Hardback
15/05/2023
Germany
912 pages
160 x 235 mm
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