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Marketing : An Introduction (2nd ed)

Masterson, Rosalind

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Product Details

Publisher/Imprint McGraw Hill Higher Education

ISBN/Ean0077115414 / 9780077115418

FormatPaperback / softback

Dewey658.8

Published01/12/2007

Country of PubUnited States

Book LanguageEnglish

Pages742 p.

Readershipgeneral Learn More

NotesPrevious ed.: published as Introduction to marketing. 2003.

BIC KJS Sales & marketing