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Essentials of Marketing (7 ed)

Hair, Joe (Louisiana State University), Lamb, Charles (Texas Christian University), McDaniel, Carl (University of Texas, Arlington)

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Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel.

This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices.

This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures.

A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

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Product Details

Publisher/Imprint South-Western College Publishing

ISBN/Ean0538478349 / 9780538478342

FormatPaperback / softback

Dewey658.8

Published01/01/2011

Country of PubUnited States

Pages672 pages

Dimensions216 x 276 mm, 1152 grams

ReadershipTertiary Education (US: College) Learn More

BIC KJS Sales & marketing