Malcolm McDonald on value propositions: how to develop them, how to quantify them

A value proposition is an innovation or feature that clarifies a company's core purpose and identity.

In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfill the needs of their customers.

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. 'Malcolm McDonald on Value Propositions' is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.