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Image for Web Site to Accompany Marketing Research Essentials, 4th Edition

Web Site to Accompany Marketing Research Essentials, 4th Edition

Mcdaniel
See all formats and editions

"Marketing Research Essentials, 4th Edition" is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas.

The text connects the materials to the real world of marketing research, as it's practiced in today's top firms.

Both authors bring a combined 40 years of marketing research experience to the new edition.

This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

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Product Details
John Wiley & Sons Inc
0471466239 / 9780471466239
Online resource
11/11/2003
United States
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More
KJ Business & management, UY Computer science
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