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International retailing : trends and strategies

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International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism.

Particular attention is paid to the European market.

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Product Details
0273611836 / 9780273611837
Paperback / softback
382
11/07/1995
United Kingdom
English
xiii, 254p. : ill.
24 cm
postgraduate /research & professional /undergraduate Learn More