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How to set up & run a fashion label (Second edition)

By: Meadows, Toby

1856698920 / 9781856698924
Paperback
338.47687
27/08/2012
7 in stock Need More ?
England
25 cm 200 pages : illustrations (black and white, and colour)
General (US: Trade)  Learn More
Previous ed.: 2009.

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all.

In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.

Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.

BIC:

KNSX Fashion & beauty industries

Our price£13.97
RRP £19.95
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