Business Insights: India : Practical Advice on Entry Strategy and Engagement

As many of the world's economies struggle to see any signs of growth this year, there remain a few bright spots across the globe - and one of the brightest is India.

The most populous democracy in the world, India is already the world's 12th largest economy and economic reforms through the 1990s have led to a period of sustained and dynamic growth.

But can such growth rates be maintained in the face of a global recession? And how can overseas companies make the most of such a potentially lucrative marketplace? Business Insights: India, supported and endorsed by the Institute of Directors, offers a fresh examination of the business environment in the Indian sub-continent - outlining the broad structures already in place, explaining the idiosyncrasies of such a diverse market, and presenting a number of engaging case studies from companies already established there. With a special focus on financial systems, risk management, intellectual property issues and corporate governance, this new book will provide readers with a unique oversight to both the Indian business environment itself, as well as the challenges of doing business in such a pluralistic, multiethnic and multilingual society.