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Image for Wettbewerbsvorteile Durch Wissen: Knowledge Management, Crm Und Change Management Verbinden
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Wettbewerbsvorteile Durch Wissen: Knowledge Management, Crm Und Change Management Verbinden (2012.)

Mescheder, Bernhard, Sallach, Christian
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Wachsende Komplexitat pragt die Unternehmenswelt seit Jahren auf fast allen Ebenen.

Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexitat in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren.

Dafur verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mithilfe von wissensbasierten Softwarelosungen.

Der Band bietet Managern und Projektleitern einen Handlungsleitfaden zum Aufbau von Mehrwerten fur unterschiedliche interne und externe Zielgruppen.

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Product Details
Springer
3642278965 / 9783642278969
eBook (Adobe Pdf)
381
07/06/2012
German
249 pages
Copy: 10%; print: 10%
KC Economics, KJM Management & management techniques, KJS Sales & marketing
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