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Image for Marketing feasibility of projects

Marketing feasibility of projects

Mesly, Olivier (University of Quebec in Outaouais, Hull, Quebec, Canada)

Part of the Best Practices in Portfolio, Program, and Project Management series

See all formats and editions

Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects.

The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market.

While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects.

A project that is not based on a proper needs assessment and that doesnâ€™t reach its public is doomed for failure.

The present book provides an in-depth, essential understanding of marketing as it applies to projects.

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Product Details

Publisher/Imprint Auerbach

ISBN/Ean1351987518 / 9781351987516

FormateBook

Dewey658.404

Published14/02/2020

Country of PubUnited Kingdom

Book LanguageEnglish

Pages1 online resource : illustrations (black and white)

NotesDescription based on CIP data; resource not viewed.

BIC KJMP Project management, KJS Sales & marketing