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The Visionary Package

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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier.

This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

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£44.99
Product Details
Palgrave Macmillan
1403906777 / 9781403906779
Hardback
658.823
29/10/2004
United States
English
xiv, 242 p. : ill.
25 cm
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