Fashion in the 1970s

The 1970s was a decade of style contrasts: every extreme of fashion was met by an equally trendy opposite reaction.

Ankle-length maxi skirts vied for attention with super-short hot-pants.

Outfits in vibrant prints and obviously man-made fabrics contrasted with subtly-coloured ensembles in wool jerseys and silky crepes.

Delicate floral cottons, hand-knits and hand-tooled leather came up against boldly synthetic and plastic looks perched atop platform shoes – for men and women alike.

More so than at any other time, fashion looked backwards in order to dress the future with quirkily ironic retro looks, while alternative street-style movements such as Punk used appearance to startle and challenge the establishment.

In this book, Daniel Milford-Cottam uses colourful photographs to illustrate an eye-opening introduction to the bold fashions that still have such resonance today.