Now or Never : How Companies Must Change Today to Win the Battle for the Internet Consumer

Every person working today knows that a new economy is upon us - one marked by globalization, hyper-competition and the pace of technological change.

Several key dynamics are driving the new economy, but none more so than the Internet.

The new economy, in fact, is the Internet economy. This work provides ideas and practical advice on how to proceed and succeed in the Internet economy.

What strategy should a company adopt when it comes to customers who buy on-line?

How do you market and sell to them effectively? How do you gain their loyalty? How much money should a company spend on Internet investment?

When can they expect a pay off?