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Image for Inside the Tornado

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

Moore, Geoffrey A.
See all formats and editions

The bestselling guide to the high-stakes world of high tech--now in paperback!

Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

From marketing to overall business strategy, "Inside the Tornado" is a must-read for anyone in the high-tech business.

Read More
Title Unavailable: Out of Print
Product Details
HarperCollins
0887308244 / 9780887308246
Paperback
658.802
20/10/1997
United States
English
xxii, 244 p. : ill.
21 cm
research & professional Learn More
Reprint. Originally published: 1995.
KJC Business strategy, KJS Sales & marketing
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