Fashion promotion : building a brand through marketing and communication

Fashion Promotion is an inspiring and practical guide to promoting a brand.

It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.

Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.