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Image for How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations (1st ed. 1998)

Morley, Michael
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The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

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Product Details
Palgrave Macmillan
1349140724 / 9781349140725
Paperback / softback
659.289
01/01/1998
United Kingdom
172 pages, IX, 172 p.
155 x 235 mm, 290 grams
Professional & Vocational Learn More
KJS Sales & marketing, KJSP Public relations
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