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Image for From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names (ed)

Morris, Evan
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A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis

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Product Details
Touchstone
0743257979 / 9780743257978
Paperback / softback
659
09/11/2004
United States
192 pages
GBC Reference works, KJSP Public relations
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