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Email marketing: an hour a day

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If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

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Product Details
SYBEX
0470451459 / 9780470451458
eBook (Adobe Pdf)
658.872
13/11/2008
US
English
284 pages
Copy: 10%; print: 10%