Healing words: the printed handbills of early modern London quacks - 18

During the English Restoration, London unlicensed health carers printed handbills as the easiest way to advertise their medical practices.

In order to increase our awareness of irregular medical practitioners as a cultural phenomenon and examine their language, two collections of handbills have been transcribed.

The study analyses the lexicon used to address readers, the traits of orality in written communication as well as the places where proprietary medicines were sold.