Sherman's Supply Chain Challenge: Stopping the Retailer from Overcharging for Soda

800x600 This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices.

Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners.

Author: Chuck Munson, Washington State University. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4