Incentivology: the forces that explain tremendous success and spectacular failure

Rewards. Punishments. Prices. The Nobel Prize. Candy Crush. Incentives take more forms than you might expect and they can be hard to spot, but they shape our lives in ways that we rarely examine.

Whether it's bounties for criminals or Instagrammable meals, training your dog or saving the planet, incentives regularly backfire, go missing, mutate and evolve.

Without oversight, their unintended consequences can have very global effects.

In 'Incentivology', economist Jason Murphy uncovers the huge incentive systems we take for granted and turns them inside out.