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Image for Beyond Hofstede : culture frameworks for global marketing and management

Beyond Hofstede : culture frameworks for global marketing and management

Nakata, Cheryl(Edited by)
See all formats and editions

Hofstede introduced a culture paradigm that has been widely influential in international business.

However, its relevance in light of culture's increasing complexity due to globalization has been questioned.

Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Product Details
Palgrave Macmillan
023020239X / 9780230202399
Hardback
658.049
16/07/2009
United Kingdom
English
256 p.
23 cm
Professional & Vocational Learn More
KJMV7 Sales & marketing management
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