ecoblooms : How Flowers and the Florists Who Love Them Can Help Save the Earth

Written for floral professionals and floral enthusiasts, this book elevates the "eco" conversation by disrupting established assumptions about what is beauty and sharing earth-friendly alternatives to otherwise tried and true industry mechanics.

Tobey Nelson invites readers to adopt her "better than" philosophy, based on floral design done with care and intention, while offering encouraging steps toward preserving the splendor and health of the planet.

Ecoblooms features an extensive gallery of sustainable floral design ideas and inspiration for floral pieces that range from small and wearable to grand event installations.