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Image for The strategic alliance handbook: a practitioner's guide to business-to-business collaborations
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The strategic alliance handbook: a practitioner's guide to business-to-business collaborations

Nevin, Mike
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This is a clear and complete guide to the nuts and bolts of the process behind successful collaborations.

It enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the organisation with whom they are working.

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Product Details
Gower
1317014707 / 9781317014706
eBook (EPUB)
658.044
03/03/2016
England
English
384 pages
Copy: 30%; print: 30%
Reprint. Description based on CIP data; item not viewed. Originally published: Burlington: Gower Publishing, 2014.
KFFH Corporate finance, KJB Business studies: general, KJC Business strategy, KJMV8 Purchasing & supply management, KJQ Business mathematics & systems
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