Essentials of endowment building

Essentials of Endowment Building outlines the step--by--step process for developing and implementing an endowment program.

In practical, down--to--earth terms, it covers making the case for endowments (involving the board and securing the support of members), raising funds (planned giving and special events), investing the money (asset allocation and spending policies), marketing (preparing a strategic marketing plan), and much more.