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Image for Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen
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Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen (2009.)

Niederauer, Christian M.
Part of the Business-to-business-marketing series
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Christian Niederauer entwickelt eine conjointanalytische Messmethodik, die es erlaubt, industrielle Beschaffungsentscheidungen hinsichtlich Dienstleistungen vollstandig abzubilden und uberpruft deren Eignung empirisch am Beispiel von Schulungsangeboten.

Unter Ruckgriff auf die Erkenntnisse aus mikrookonomischen Entscheidungsmodellen wird dabei insbesondere der dienstleistungsspezifischen Qualitatsunsicherheit Rechnung getragen.

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Product Details
Gabler Verlag
3834983527 / 9783834983527
eBook (Adobe Pdf)
658.8
13/10/2009
German
244 pages
Copy: 10%; print: 10%
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