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Image for Wirtschaftskommunikation im Wandel: Dynamik, Entwicklung und Prozessualitat
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Wirtschaftskommunikation im Wandel: Dynamik, Entwicklung und Prozessualitat - 3 (2003 edition.)

Nielsen, Martin(Edited by)
Part of the Europaische Kulturen in der Wirtschaftskommunikation series
See all formats and editions

Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen der Entwicklungen in der Wirtschaftskommunikation auseinander.

Die Themenpalette reicht von Werbung und Offentlichkeitsarbeit uber Wirtschaftskommunikation in Medien, Unternehmenskultur und Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik.

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Product Details
Deutscher Universitatsverlag
3322813061 / 9783322813060
eBook (Adobe Pdf)
17/04/2013
German
206 pages
Copy: 10%; print: 10%
KJ Business & management, KJS Sales & marketing
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