Storytelling with data: the effective visual communication of information

Storytelling with Data expands upon the lessons taught in Nussbaumer's highly-regarded storytelling with data workshops: the importance of context, choosing the right visual display, identifying and eliminating clutter, drawing your audience's attention to where you want them to pay it, and making the data a pivotal point in the story you want to tell. Lessons are grounded in theory and made accessible and tangible through application to numerous real-world examples.

This book will help solve the problem of the 3D exploding pie graph and other ineffective visuals by teaching readers, through theory and example, the basics of effective data visualization. The book teaches readers to:

• Comprehend the difference between poor and effective visuals and identify examples of each.
• Understand the importance of context and audience when crafting visual communications.
• Know what type of visual to use given the information that is to be displayed.
• Recognize clutter that doesn't add information value and be comfortable cutting it from visuals.
• Employ pre-attentive attributes to direct attention and prove a visual hierarchy of information.
• Craft a narrative and know what text is essential to aid the audience's interpretation of information.
• Leverage the power of story to enable data to resonate and stick with the audience.
• Synthesize lessons learned to transform a poor data visualization into an effective visual story.