Events feasibility and development : from strategy to operations
Part of the Events Management series
Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events.
It demonstrates how governments and companies create the event portfolio to maximise their investment.
It describes the latest in the growing event industry around the world: the creation of event strategies.
With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as:the process of creating a feasibility studyevents forecasting models, asses management and cost/benefit analysisevent strategies and the development of the event portfoliotypes of events (exhibitions, sports, festivals) and their benefits and returnsproject management tools and process mapping event management. The author's companion website - www.eventsfd.com - contains videos, colour photos and a list of related resources.
The author has also created a course to go alongside this textbook which can be found here: http://www.eventsfd.com/Course%20on%20Events%20Feasibility%20and%20Development.html.
This edition is also supported by an online lecturer's resource.