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Image for "Der ganze Verlag ist einfach eine Bonbonniere" : Ullstein in der ersten Halfte des 20. Jahrhunderts

"Der ganze Verlag ist einfach eine Bonbonniere" : Ullstein in der ersten Halfte des 20. Jahrhunderts

Oels, David(Edited by), Schneider, Ute(Edited by)
Part of the Archiv fur Geschichte des Buchwesens - Studien series
See all formats and editions

Nach grossen Erfolgen im Pressegeschaft profilierte sich der Ullstein Verlag ab 1903 in strategisch geschickter Mehrfachverwertung seiner Produkte auch mit einem facettenreichen literarischen Unterhaltungsprogramm und popularen Sachbuchern.

Der Band betrachtet aus interdisziplinarer Perspektive die inhaltliche, programmatische und mediale Vielfalt des Verlags im Kontext kultureller, gesellschaftlicher und medialer Rahmenbedingungen der Zeit.

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Product Details
De Gruyter
3110337088 / 9783110337082
Hardback
070.5
27/10/2014
Germany
440 pages, 4 Tables, black and white; 63 Illustrations, black and white
170 x 240 mm, 877 grams
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