Photographer's Market guide to building your business : everything you need to know to run a successful photography business

Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business.

She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment.

This guide is a major asset for amateurs seeking a friendly overview of the business; established photographers delving into a new niche; freelancers interested in selling stock; photographers starting their own studio.

At 320 pages, the book's similtaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market.

Vik also covers such important specialities as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.