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Image for Brand NFL : Making and Selling America's Favorite Sport

Brand NFL : Making and Selling America's Favorite Sport

Oriard, Michael
See all formats and editions

Professional football today is a $6 billion sports entertainment industry.

In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life.

At the heart of this story is a question with no simple answer: has the extraordinary commercializing and branding of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

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Product Details
The University of North Carolina Press
0807885878 / 9780807885871
Audio
796.33264
03/09/2007
United States
336 pages, Illustrations
General (US: Trade) Learn More
JFCA Popular culture, JPQB Central government policies, KNXB Industrial relations
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