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Image for The Marketing Strategy Desktop Guide

The Marketing Strategy Desktop Guide

Paley, Norton

Part of the Desktop Guide S. series

See all formats and editions

This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.

Read More

Product Details

Publisher/Imprint Thorogood

ISBN/Ean1854181394 / 9781854181398

FormatPaperback

Dewey658.802

Published25/08/2000

Country of PubUnited Kingdom

Book LanguageEnglish

Readershipresearch & professional Learn More

BIC GBC Reference works, KJC Business strategy, KJS Sales & marketing