Marketing Plan Handbook and Pro Premier Marketing Handbook Package (4th ed., International ed)

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.