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Image for Marketing Plan Handbook

Marketing Plan Handbook : International Edition (5 ed)

Wood, Marian Burk
See all formats and editions

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781292021676 to take you to the new version.

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Product Details
Pearson
0133250865 / 9780133250862
Paperback
658.8
01/01/2013
United States
224 pages
188 x 232 mm, 316 grams
Tertiary Education (US: College) Learn More
KJS Sales & marketing
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