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Image for Building Brands in the Indian Market

Building Brands in the Indian Market

Panda, Tapan K.

See all formats and editions

Divided into 4 sections, this book discusses building brand strategies in the Indian market; brand extension strategies in the Indian market; role of customer relationship management in building brands; and, role of communication in building brands in the Indian market.

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Product Details

Publisher/Imprint Excel Books

ISBN/Ean8174463917 / 9788174463913

FormatPaperback / softback

Dewey658.8270954

Published30/01/2007

Country of PubIndia

Dimensions140 x 200 mm

BIC 1FKA India, KJS Sales & marketing