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Cigarettes : Anatomy of an Industry from Seed to Smoke

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Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century.

Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry.

Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J.

Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.

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Product Details
The New Press
156584503X / 9781565845039
Hardback
30/06/2000
United Kingdom
English
xii, 192 p. : ill.
22 cm
general /postgraduate /research & professional /undergraduate Learn More