"Stage Directions" Guide to Getting and Keeping Your Audience

In the late 1990s theatre competes with many other forms of entertainment for people's leisure time.

So how does theatre attract and maintain the audience it needs?

This book explains to the reader the many ways of doing this.

It provides information on advertising to motivate ticket buyers, creating attention-grabbing mailouts, using newsletters, numerous successful marketing tips, what keeps audiences away, and much more.