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Image for Strategisches Management in Regionen

Strategisches Management in Regionen : Eine Analyse anhand des Stakeholder-Ansatzes

Peitsch, Anna Lena, Brettel, Prof. Dr. Malte(Foreword by)
Part of the Schriften Des Center for Controlling & Management (CCM) series
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Auf der Basis des Stakeholder-Ansatzes entwirft Anna Lena Peitsch ein strategisches Managementmodell fur Regionen in folgenden Schritten: Abgrenzung der regionalen Stakeholder von anderen Umweltgruppen, Auflistung und Charakterisierung aller regionalen Stakeholder, Entwicklung von Massnahmen fur ein erfolgreiches Stakeholder-Management und Integration der Erkenntnisse in den strategischen Programmplanungsprozess einer Region.

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Product Details
Deutscher Universitats-Verlag
3835001175 / 9783835001176
Paperback / softback
351
26/08/2005
Germany
345 pages, 2 Illustrations, black and white; XVIII, 345 S. 2 Abb.
148 x 210 mm
JPP Public administration, KJM Management & management techniques
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