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The strategic management of information systems: building a digital strategy (Fourth edition.)

Peppard, Joe, Ward, John,
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  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
     
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.

  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.

  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

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Product Details
Wiley-Blackwell
1119239567 / 9781119239567
eBook (Adobe Pdf)
658.4038011
19/10/2016
England
English
484 pages
Copy: 20%; print: 20%
Previous edition: 2002 Description based on print version record.
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