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Image for Essentials of marketing : a global-managerial approach

Essentials of marketing : a global-managerial approach (12th ed.)

Cannon, Joseph, McCarthy, E. Jerome, Perreault, Jr., William
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This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'.

This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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£42.99
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Product Details
McGraw Hill Higher Education
0070172463 / 9780070172463
Paperback / softback
658.8
15/10/2009
United States
English
308 p. : col. ill., col. maps.
Tertiary Education (US: College) Learn More
Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2008.
KJS Sales & marketing
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