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Marketing : A Contemporary Introduction

Peterson, Robin T.

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Product Details

Publisher/Imprint John Wiley & Sons Inc

ISBN/Ean0471035270 / 9780471035275

FormatPaperback / softback

Dewey658.8

Published02/11/1977

Country of PubUnited States

Pages686 pages, Ill.

Dimensions190 x 220 mm

ReadershipProfessional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More

BIC KJS Sales & marketing