Managing in the New World Order : Strategies for Sustainable Business Development

In the aftermath of the two World Wars, to maintain a balance of power as well as to regularize cooperation between nations, a dramatic change in the world political thought was witnessed that led to the creation of international organizations such as UN, NATO, etc.

After the turn of the century, specifically during the financial crisis of 2007-2009, many politicians used the term 'new world order' in their advocacy for a Keynesian reform of the global financial system.

The changes, be it valuation of the dollar, supremacy of the west or the financial stability of institutions and countries, have led to an emerging acceptance of the important role that eastern countries like China and India would play in the future.

With the advent of the new world order, new challenges have come into play.

These challenges focus on sustaining a business and pursuing it further to the state of constant excellence.

Thus, it becomes imperative to create a different approach to management so as to apply various strategies to business for growth and development.

The present book details some of these issues. It consists of 60 insightful papers drawn from a pool of 160 papers received for the conference.

The chapters have been classified into four sections namely Finance, Human Resource Management, Information Technology, and Marketing.

This book not only looks into the challenges faced in the new world order but also addresses issues like green marketing, rural markets and consumers, women empowerment and other areas that compel the business organizations to take an entirely new look at some ongoing and emerging issues.

The book is an attempt to provide a pool of updated knowledge on varied themes for academicians, consultants, research scholars, practitioners, and students.