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High Value Low Cost : How To Create Profitable Customer Delight

Part of the Financial Times Series series
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BPM enables companies to meet new challenges on two fronts; the customer and the organization.

This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build a differentiating customer proposition.

It provides a two-step route map to change the internal capability to achieve corporate transformation.

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Product Details
0273604376 / 9780273604372
Paperback / softback
658.406
05/08/1994
United Kingdom
280 pages
162 x 240 mm, 600 grams
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