Media Literacy (5th ed)

In this media-saturated world, it is critical to approach media influences using critical thought and active participation. "Media Literacy, Fifth Edition" uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages which are designed to inform them, to entertain them, and to sell them.

This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.

W. James Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for readers to develop their media literacy and analytical skills.

He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world.

Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning.