Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning (First edition)

Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives.

Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.

Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.