Summary : The New Rules Of Marketing & Pr - David Meerman Scott: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly

This work offers a summary of the book "THE NEW RULES OF MARKETING AND PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly" by David M.

Scott.David M. Scott has developed a number of online marketing programs for products and services.

He was previously vice president of marketing for NewsEdge Corporation.

He has also held executive positions at several e-commerce companies.At one time, the only realistic way you could reach potential customers was to use expensive advertising or try to get media publishers to pick up on material placed by your PR firm.

Today, the Internet has completely changed the rules of marketing and PR forever.

In The New Rules of Marketing and PR, Scott is predicting that the real marketing and PR challenges in the years ahead will be to stay at the cutting edge of the various Internet-based ways of communicating with customers.

According to him, "smart marketers everywhere have altered the way they think about marketing and PR".In all, the future of marketing and PR lies in finding new and better ways to harness the power of the Internet more effectively as it continues to change and evolve.

The New Rules of Marketing and PR is an incredible book with a lot of practical advice for your business life.