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Customer Relationship Management : Concepts and Cases

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Concepts and Cases. This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management CRM, and focuses on current CRM practices of various service industries

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£14.36 Save 20.00%
RRP £17.95
Product Details
PHI Learning
8120346955 / 9788120346956
Paperback / softback
30/12/2012
India
528 pages
200 x 250 mm, 700 grams