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Events management : principles & practice (3rd edition)

By: Raj, Razaq Rashid, Tahir Walters, Paul

1473948282 / 9781473948280
Paperback
394.2068
13/05/2017
1 in stock Need More ?
24 cm vi, 436 pages : illustrations (black and white)
Tertiary Education (US: College)  Learn More
Previous edition: 2013.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: * The impact of the London 2012 and Rio 2016 Olympic Games * Van Gogh Augmented Reality in Nuenen * Sands EXPO and Convention Center, Las Vegas * Glastonbury Music Festival * Lame Horse Night Club, Russia * The Leeds Caribbean Festival PowerPoint slides and an Instructor Manual can be found online. Suitable for Events Management students at Undergraduate and Postgraduate level.

BIC:

KNSJ Events management industries

Our price£35.69
RRP £41.99
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